Your in-house
sportsbook,
outsourced

A technology service without
compromise, for operators
who outsource  

A technology service without compromise, for operators who outsource

Metric Gaming BackgroundMetric Gaming BackgroundMetric Gaming BackgroundMetric Gaming Background
Our mission

To set higher standards for technology and partnerships in our industry

To us that means:
Metric 1
Using the latest technology to deliver where others can't, enabling operators who outsource to be vastly more competitive.
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Sharing more intelligence through data analytics and honest partnerships.
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Holding ourselves to the highest standards, winning the right way matters most.
To us, that means supplying the best services that modern technology can offer to sports betting.
It means being honest, transparent and intelligent partners to our customers.
And it means holding ourselves to the highest standards, winning the right way no matter the cost.
Metric 1
Using the latest technology to deliver where others can't, enabling operators who outsource to be vastly more competitive.
Metric 2
Sharing more intelligence through data analytics and honest partnerships.
Metric 3
Holding ourselves to the highest standards, winning the right way matters most.
Our story

Doing something that’s never been done before isn’t easy. So we focussed on getting it right from the start.

Metric Gaming was born of the belief that technology and partnerships in our industry can be vastly improved. So we made it our mission to lead this action through our tech, our people and our processes.

To head-up our effort, we assembled a senior team of execs from Tier 1 brands and market-leading B2B suppliers that combine for over 100 years experience working at the sharpest end of the market.

Fast forward three years, and Metric is reborn.

We've built a new platform that we believe will fundamentally change the way our industry operates, enabling betting operators who outsource to be vastly more competitive. The recent ease at which we passed some of the world's most stringent technological certification standards only bolsters our conviction.

But to us, the way we've got here is important.

Our business is built on the foundations of integrity, collaboration and an unwavering commitment to excellence. Building a platform this sophisticated in our industry is notoriously difficult - we've faced challenges and opportunities to settle for just "good" for faster progress. But we persevered, true to our values we focussed on doing it the right way from the start, and we're proud of it. Because to us, raising standards doesn't involve taking shortcuts, nor compromising on your beliefs.

Make no mistake, we're here to win. But at Metric, winning the right way matters most.
Given the market conditions of rising costs and consolidation, coupled with the very low success rate for new platforms in our industry - we’re extremely proud to be here, bucking the trend to bring a brand-new, sophisticated solution to the market.
Keith Hayes

Keith Hayes

CEO at Metric Gaming

Our technology

This is the era of multi-tenant tech, built to be different

Complete autonomy.
Scalable.
Intelligent.
Multi-tenant tech means a service without compromise - all the freedom and control of an in-house platform, through a smart outsourced solution.
The real power of our technology lies in our branched microservices and multi-tenant architecture, all designed to scale.

Uniquely, this allows us to provide each customer complete autonomy to build and operate a sportsbook, independent from any other brand on our platform.
This flexibility, matched with our advanced analytics and sophisticated trading methodologies allows our customers to exploit growth opportunities previously reserved only for those with in-house tech, and deep expertise.
Meaning, operators who outsource can now create distinct propositions of choice and be vastly more competitive in their respective markets, much faster and easier than any alternative route.

The freedom to specifically tailor product, trading and risk strategy

Reduces compliance & operational overheads
Reduces acquisition and retention costs
Improves yield

To have a conversation about how we can help you

Our promise

We’re committed to delivering exceptional products and services ethically, all underpinned by our superior technology

World-class tech

Our technology allows us to build products others can't, supply them at scale and unlock unparalleled economies of scale.

Engaging products

Our philosophy is to build products that responsibly deliver engaging and personalised experiences.

Top-tier service

We strive to win our partners’ trust by being honest, over-delivering on promises and being disciplined in our execution.

Latest news

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El Guero Vega, sea ice and a Ferrari – a sportsbook story

A post-launch statement by Metric Gaming CEO, Keith Hayes

Metric Gaming and Bragg Gaming announce partnership

Forging a powerful combination of Metric’s cutting-edge sportsbook tech and trading expertise, alongside Bragg’s formidable PAM and Casino offering

Betnation partners with Metric Gaming to launch in the Netherlands

A new era begins as leading casino operator Betnation launch their sportsbook utilising Metric’s brand-new sportsbook platform

A perfect score for Metric with GLI-33 “Clean Pass”

Today, we announced our technology and team have been awarded the highest GLI certification standard: GLI-33, with a "clean-pass"

Metric's racing experts discuss the UK racing state of play

Our in-house racing experts Mike Coultard and Charlie Casey sat down with SBC News to discuss the UK racing state of play

Inside Metric: Q&A with Thomas Warburton

We caught up with our Commercial Director to talk progress, plans and new years resolutions

Inside Metric: Q&A with Matt Edwards

Our UX expert and cycling enthusiast, Matt Edwards discusses the challenges facing operators trying to create new and engaging experiences

Trader's Outlook: preparing for the Prem's festive fixtures

Charlie Linford speaks with SBC News about how Metric Gaming sets-up for success over hectic festive fixtures

Metric raises the prospects of a racing revival

We discuss the issues facing racing betting, and how a focus on product innovation and a simplified UX is the key to engaging new, casual audiences

Metric Gaming joins leading global betting integrity body, IBIA

Metric announces their commitment to the safety of betting customers, and the integrity of the sports we love with IBIA partnership